DDS, Author at Daydreamsoft LLP

Increase App Downloads and Improve Mobile App Ranking

Mobile apps have quickly become a necessity for all brands across different industries. The amount of time an average mobile user spends browsing different apps has also gone up significantly higher. Today creating an app is part and parcel of a company’s online business development plan. It not only helps in reaching out to a bigger audience but also create an online presence for the brand and its image in the virtual world.

Many independent developers are also coming up with new and innovative apps that help grow their online presence. But creating a good app that is glitch free is only half of the process. To make your business grow and let people know about your app, you will have to be prominent in the rankings. As long as your app does not have a considerable amount of downloads and reviews, you are nowhere near the goal you set out to achieve. To get more downloads and ratings here are a few simple steps that you can undertake.

App Description and Keywords

Adding relevant keywords to the title can help your prospects find your app with great ease, but that’s not the only place where keywords can help your app. While writing the app description as well, make sure that you include the right keywords.

The first few lines of the app description are of great importance, because this is what the people browsing the app store would see. The full description is only visible once they click to expand it. The idea is that you pack up the description with keywords, but the first couple of lines should be engaging enough to win over the right kind of customers for your app.

With Apple App Store, you can include promotional text of about 170 characters. This, unlike, the app description can be changed without releasing a new update allowing you to test out a variety of keywords in order to maximize the conversion rate.

In-App Purchases

In-app purchases are factored in as a part of ASO for both, the Apple App Store and the Google Play Store. It is important that you clearly convey the nature of in-app purchases you implement in your app, because there is more than one way to do so.

Consumable purchases indicate buying articles that the users might need at any point in the app like buying extra coins in a gaming app, or buying a physical product from within the app.

Non-consumable purchases essentially are the ones that enhance the user experience of the app, like removing ads. Such kind of purchases are associated with the Apple ID, which means that they can be transferred between devices. The consumable purchases, however, may be lost when the devices are changed.

Non-renewing subscriptions are those that can only be bought for a fixed time period like a pass for a particular season.

Auto-renewing subscriptions bill the customers on a monthly or annual basis automatically quite like a magazine or streaming channel subscription.

Exemplary Screenshots

Users are visual by nature, hence when they are simply browsing through the application stores, it is only natural that they should be attracted to high quality screenshots in the app.

It is therefore important that you create some great screenshots which not only look great but also cover the maximum number of features thus offering some measure of value to the users. Another important thing to remember here is that not all the screenshots would be visible in one go and not many would scroll past the first two or three. This means that your first two or three screenshots should be really the best ones and convey as much of information about your app as possible.

User Ratings and Review

The easiest and most effective way to get more ratings is by asking users to rate your app. This can be done by sending a periodic push notification or pop up within the app to rate it. It is natural that some of the reviews or ratings you receive would be far from flattering. However, if a large number of ratings or reviews mention the same problem, it is time you took a look into it and make necessary improvements to the app. These ratings and reviews are very important for prospective customers who are contemplating whether or not to download your app.

Add an App Demo Video

A little more complicated than putting up a screenshot but exponentially more effective in terms of the interaction and the results that they may bring to you. In fact, adding a video can in fact improve your download rates by as much as 25%. To top it off, the customers who watch the video are three times more likely to download the app.

The video you make should be short & crisp and add only as many features as can be easily consumed by the consumers. Also, make sure that you do not rely only on the audio, because quite a few of the customers would watch the video on mute. End the video with a clear call-to-action, encouraging the viewer to download the app.

Why Creating Mobile App with AngularJS?

Easy to know

Code written in AngularJS is easy to understand and maintain. What adds additional benefits is that customers are not needed to stick with developers; they can change them when required depending on the problems involved.

Customization possibility

A mobile app developer can freely write code and, he/she has not expected to add all the libraries at a time. And have privileged to add some other extra modifications.

Best suitable for mid-size apps

A complex requirement for web apps takes time for development. AngularJS is absolutely different for mid-sized as well as for small-sized app development. AngularJS is fast when developing apps like medium and small size mobile apps.

Solution defines inside AngularJS

AngularJS already comes with ready-made solutions that can use within the app. Customized solutions such as UI routing methods and module practices can use.

Easy Testing

Building mobile apps with AngularJS. You would ready to begin from scratch and experiment with every component of the apps without any struggle.

Code Reusability

Developers would jump hearing this and AngularJS reduces coding for each app substantially. Here the data models are simpler to write and require no getters & setters. You can easily control the data using filters without modifying controllers.

Mobility Driven

The concern for AngularJS development was the appearance of mobiles. So, it is well fitted to develop mobile apps and with the advanced version. The advanced versions have featured the mobility driven approach for the simplifying development process. Developers are confirming for mobile-specific features including low memory consumption, touch support, and performance tuning. Mobile app issues can be resolved easily with AngularJS too.

Growing the Internet

Changing something is the natural sign which signifies on any object. The same thing intends to the web which is expected to improve and has changed since existed. Even if AngularJS past versions can’t work with web components like HTML imports, and shadow DOM etc. The recent version allows developers to create custom elements and support for several web components.

High-grade Performance

With some more improvements, developers will be keen to use the framework that can enable them to create applications at will. The improved versions will even enhance the performance of the framework to a large extent. AngularJS originally developed for designers even though it fulfils the developer’s requirements. The developers are able to use the framework for creating applications, for the same improvements required.

Smooth Applicability

Applying AngularJS is not easy task. Actually, it requires a lot of depth observation about the technicalities of the framework along with extensive information about its strengths and features. It includes features like custom directives and controllers and that are not easy to master. Later on, the newly rewritten code for AngularJS, one can expect faster development process.

Why Pick Up Laravel For Business

Laravel also provides a dedicated dependency manager, separation of codes, modular packaging, routing services, unit testing, and multiple ways to gain relational databases and all of these provisions further drive Laravel’s business popularity. Considering its overall popularity among developers along with its exhaustive list of features, it isn’t surprising to see why companies choose the Laravel framework for app development. If you are still wondering about the importance of Laravel for business, and how it contributes to growth, here are some reasons that will help change your mind:

Robust Security

Laravel is a highly secure framework and offers rigorous safety against different threats. Laravel for business helps realize the online businesses to safeguard their code base and allows their web app to perform seamlessly. It is beyond mitigating any security threats and risks such as cross-site forgery request and SQL injections of different nature.

Acute Tool Integration Capability

PHP framework Laravel for business applications also facilitates the integration of various tools that help enhance the app’s performance. Case in point, integrating a popular cache back-end, such as Memcached and Redis, help developers to speed up their site’s performance, and further allows them to develop web applications.

Streamlined authentication

Laravel business solutions framework enable developers to create web applications that grant resource access to only authorized users. What makes this provision even better is the seamless mechanism to organize logic for the authentication process that keeps unauthorized users away from your resources.

Enhanced Performance

Among the myriad reasons to answer why choose Laravel for business – the enhanced performance of the web applications stands out as the most compelling reason on this framework’s ability. In addition to this, Laravel not only helps reduce the time for app development but is also conducive to the addition of novel features to any app.

Global Customer Access

Boost your business with Laravel as it helps expand your reach by enabling the creation of multi-lingual apps for catering to the global audience. It also delivers the ability to scale the app across all possible browsers as well as platforms, thus further extending the business’ reach. Though this list is not an exhaustive compilation of the reasons why to choose Laravel framework, but from the above pointers it is evident that this PHP framework is an ideal resource when you are looking to develop a well-performing web solution, a Laravel Development Company that can help build and drive not only revenues but even business growth.

How To Choose Right Mobile App Development Platform

With demand skyrocketing for mobile apps, organisations are inclining towards mobile app development platforms to keep up with the rapid pace of growth in the mobile app ecosystem. Many vendors like Microsoft, Salesforce, IBM, Adobe, Kony, etc. have all jumped on the mobile app development platform bandwagon and choosing the best one out of all the available options is a task in itself.

To select the best mobile app development platform, it is vital to assess these platforms on the basis of their capacity to satisfy your technical as well as business specifications. Such a comprehensive comparison can be done on the following factors.

Speed

The first and foremost thing you need to consider is how fast you want your application to be. A high-speed execution will be delivered by authentic native applications made in Java for Android and Swift for iOS devices. You can also choose between native cross-platforms and Hybrid platforms. Although the variation in speeds can be irrelevant for most of the applications and may only be relevant while developing gaming applications. The ideal speed figure across various mobile app development platforms is 60 fps. Speed below this golden figure will look unpleasant to the eyes and sluggish.

Feature Assistance

If you are working on cross-platform apps, chances are there are going to be certain features peculiar to individual devices and most of these features may not be supported by hybrid and cross-platform frameworks. Usually, with the passage of time, creators of such platforms add these features, but this will cost time to developers.

Security

Going for unofficial mobile app development frameworks exposes you to a certain degree of risk as you are adding layers of abstraction on the decided platform and the coding language which is operating on it. Initially, while deciding on which mobile app development platform to go for, keep an eye out on the issues other developers might have faced with these frameworks. Though this may not be a real issue, but it’s better to go through all the security and maintenance contracts which these platforms offer.

Cost

Mobile app development involves a lot of hidden costs. Even with a platform, application maintenance, upgrades and development efforts can vary significantly from vendor to vendor. Besides, a total cost analysis will provide you a good estimate of the overall scope and timeline of the project.

App Variety

Mobile app creators can make three kinds of apps – hybrid, web and native. Before deciding the mobile app development platform, the developer should decide on the kind of app he/she wants to make. Since native apps deliver sound mobile app performance. Such apps are the ones which offer functions local to the mobile phones like GPS or camera. While web apps are the ones which function on CSS3 or HTML5. The hybrid apps are a blend of both native as well as web apps. Thus, the platform has to be decided on the basis of app type.

Deployment options

Even though vendors are different in case of application deployment possibilities, each of them offers the feature of cloud base support as the default strategy. Multiple vendors such as Salesforce, Microsoft, only offer cloud infrastructure as the ultimate deployment choice. But other vendors like Progress, Kony and Out Systems allow developers to use private cloud systems and many of them also permit deployment to public clouds, like VMware, Azure and many more.

User Experience

Besides giving the developer necessary tools to create apps efficiently, a key criteria to consider is whether the platform allows developers to build pixel-perfect apps with advanced UI features and workflows. Because a mobile app development platform’s key premise is to enable the creation of apps across many platforms and form factors, developers are often left with an impression that there are trade-offs to creating a great user experience because they are limited by the platform’s “common denominator” approach.

While it is true that many development platforms in the market have this limitation, there are ways to identify the platforms that do not. Creating a great UI is achieved by leveraging cross-platform and platform-specific APIs. Also, allowing the import of any type of 3rd party libraries is key. Simply review and compare the number and types of APIs as well as openness to integrate any 3rd party libraries.

Back-end services

Many of the mobile app development platforms give expandable back-end assistance to aid app growth and its supervision. Even though certain services vary in their application, there exist certain similar features. For instance, a majority of vendors separate the front development premises from the rear development services so that developers can operate either one of them without the other. While on the other hand, many vendors don’t decouple the front and rear-end services and operate both these segments as a single and united platform.

Irrespective of the method, mobile app development platforms rear-end services should assist the app throughout its complete timeline and perform functions like testing, building and distributing the apps.

Integration

The capacity to unite with different programs and technologies is fundamental to a useful mobile app development platform framework. For instance, leading vendors like Oracle, Microsoft gives extensive integration along with many other features. Integration eventually leads to an entirely accessible, pluggable framework which promotes wide extensibility and interoperability.

App Timeline Management

All major mobile app development platforms ensure some kind of app timeline management to unite the procedure of monitoring, building, managing, testing and deploying mobile applications. But, many users may encounter difficulties to transfer to a platform presented through a vendor which extends support to various other services and products. Those vendors whose frameworks are fundamentally concentrated on mobile app development, deliver a better and consolidated experience.

Online Marketing Tips For Hotel and Restaurant

In today’s internet-savvy world, the convenience of internet marketing has replaced traditional marketing sources like newspaper, television, radio, pamphlets, banners, hoardings, etc.

Nowadays, every market and every industry is highly influenced by the internet. Even the food and hospitality industry has started utilizing the power of the internet as a key marketing tool.

If you are running a hotel, but not getting enough customers even when you are offering superior comfort, quality food, and best ambiance at a cheap price then be sure that your hotel and hospitality business needs an effective online marketing plan.

Digital marketing for restaurant and hotel should be the main marketing strategy for your business.

There is a huge possibility that your competitors are already active and using digital marketing strategies to promote their gourmet business.

Not only your competitors, but your potential customers are also active on various social media platforms. If you are not using the digital marketing services to attract your targeted customers, you are probably missing out on a huge opportunity of generating revenues.

One of the major benefits of using digital marketing for your restaurant and hotel business is that to build a positive reputation among the general public.

Participation in social media can avail you a big opportunity to connect and engage with more customers.

Facebook, Twitter, Instagram, YouTube, Google Plus, LinkedIn, etc. are some of the important social media platforms that can help you in generating more sales, loyal customers and brand identity.

The food industry is without a doubt one of the most competitive business. It has to face lots of challenges to make its business look unique to grab the attention of customers. For this, you need to have in-depth knowledge of the right marketing tools and their uses that can help your food and hospitality business look creative.

Some of the major advantages of digital marketing for the food industry are as follows:

Brand recognition and identity

Effective digital marketing can help you in maintaining the identity, reliability, and credibility of your brand that would engage and attract potential customers.

Increasing conversion rates

A properly executed digital marketing strategy can help in driving the desired traffic and generate new bookings and get positive customer reviews which in turn generate good revenues.

Customer feedback

A powerful online presence of your hotel and restaurant business will build strong followers of loyal customers and distribute positive feedback about your brand.

The main and most important point is to understand that digital marketing is not an optional task, especially for a hotel or restaurant business. Digital marketing not only offers an opportunity to expand and grow, but it also allows you to manage your business with detailed analysis of your customers.

Through digital marketing you can:

Identify the behaviour of your targeted audience

Fix goals and objectives of your business

Generate new leads

Increase walk-in customers

Manage your bookings and reservation

Get the real-time report of your campaign

Daydreamsoft is a leading Digital Marketing Agency in Surat. Our team of Digital Marketing Experts can help you in building brand reputation, loyal customers, table reservations, positive feedback and reviews for your food business.

Why SMO Is Important For Business

Social Media Marketing is rapidly getting to be a standout amongst the most imperative parts of computerized promoting, which gives fantastic advantages that assistance achieve a great many clients around the world. What’s more, on the off chance that you are not making a difference this beneficial source, you are passing up a major opportunity a fantastic advertising opportunity, as it makes it simple to get the message out about your item and mission.

Improved brand awareness

Social media is is a standout amongst the most tranquil and gainful computerized showcasing stages that can be utilized to expand your business perceivability. To begin, make web based life profiles for your business and begin organizing with others. By applying an internet based life procedure, it will help you fundamentally increment your image acknowledgment. By spending just a couple of hours for each week, more than 91% advertisers guaranteed that their social showcasing endeavors significantly expanded their image perceivability and increased client encounter. Without a doubt, having an online networking page for your image will profit your business and with a customary utilize, it can likewise create a wide gathering of people for your business in a matter of moments.

Cost-effective

For a publicizing procedure, internet-based life advertising is potentially the most savvy way. Making a record and joining is free for all long range informal communication stages. Be that as it may, in the event that you choose to utilize paid publicizing via web-based networking media, dependably begin little to perceive what you ought to anticipate. Being savvy is imperative as it causes you accomplish a more prominent degree of profitability and hold a greater spending plan for other showcasing and business instalments. Just by contributing a minimal expenditure and time, you can fundamentally build your change rates and eventually get an arrival on speculation on the cash that you principally contributed.

Draw in with your clients

Social media is a decent path for drawing in and associating clients. The more you speak with the group of onlookers, the more shots you have of change. Set up a two-route correspondence with your intended interest group so their desires are known and their advantage is provided food easily. In addition, correspondence and commitment with clients is one the approaches to win their consideration and pass on them your image message. In this manner, your image will contact more crowd in genuine terms and gets itself built up with no issue.

Advantage and Disadvantage of Dynamic Websites

In contrast to static websites, Dynamic websites sport more functionality and flexibility. While it may also be more complex in nature. such kinds of the site are also more scalable. Dynamic websites are far more expensive to develop initially when it comes to cost. But the advantages can quickly far outweigh the investments.

PHP and ASP are more complex coding to develop dynamic websites. But the serious advantage when dynamic websites are set up, including the placement of style sheets, it’s much easier to manage.

When developed with a content management system (CMS), webmasters san any programming skills can keep the site refreshed and updated with content regularly. Pages like landing pages and campaign pages can simply be added when you need them and less the hassles.

Other than letting you strategically place calls to action, dynamic sites with more complex features can offer ease of uploading new deals and removal of dated or irrelevant content.

Simply put, you have control of your own website, using your own people and equipment. And since a dynamic web page consists of HTML pages are dynamically generated not manually created using a server-side scripting language, such as PHP.

Now you might ask, why use scripting language to dynamically create content? When site design changes, It’s important to add all pages at once when separating the content from page design is especially necessary to make the process of adding content easier to add and modify, including times.

Many websites you will browse or see today on the Internet are dynamic website. Some examples include corporate, news sites, eCommerce websites, discussion boards, social networks, as well as content management systems.

Advatages Of Dynamic Website

Dynamic website can make the most out of your online presence. Here are some benefits that you can actually derive from getting your brand dynamically developed and coded.

Much Easier to Update There’s no doubt a dynamic website allows site managers to update files and content more easily across many pages. This is because each of the web pages has been developed separately.

Take changing your site’s navigation for instance. You can change such in one place. The file that holds navigation information. It will automatically update on all pages, Once changes were made

On the contrary, changing a single part of a static webpage would require each page to be edited in order to make a change to the site’s navigation. This means a hell of a lot of hassles and prone to errors.

Much More Functional Here, dynamic websites allow far more flexible data. The logic goes a little like this: as your dynamic site pulls together page bits wholesale to make a whole page, it allows you to bank your content in a database.

Accessing and editing your content in tons of ways become easier. Plus, you can even have the web content load across multiple websites so it minimizes troubles over the loading of overlapping content.

Dynamically developed websites allow you to back up your content more efficiently Also, content or files can be easily stored in a database.

Much Efficient Content Updates Non-technical people assigned the task of creating. And updating your website would definitely find dynamic websites with content management system easier to manage.

So it will not be a requirement for anyone managing the pages to be skilled or knowledgeable din HTML just to create a new page or article for the site.

Unlike a static website, content creators of your group will have to learn HTML or seek help from people who knows HTML to proceed with the task of creating a new page for the site.

Disadvantages of Dynamic Website

The answer to this can largely depend on who’s needing and on what the purpose for website development.

If you will build a dynamic website, quality is one of the benchmarks for success you set to achieve and faster launch date. Plus, it’s inherently expensive to develop a dynamic site, which is another defining difference between static and dynamic websites.

Developing a static website, on the other hand, can give you more savings out of your investment in the project. However, considering future updates and revisions. you’ll get the price you paid for building a static website upfront savings shed.

It is important to be mindful of your purpose and reason for choosing whether to build your website on a static or dynamic basis. Knowing the difference between static and dynamic websites. Choose the most suitable approach to your present and future needs.

Social Media Marketing Tips For Beginner

Getting started with social media can be a tricky process, working out how to use each different platform effectively, building an audience…so here are my top ten tips for getting started!

Start With A Plan

It all starts with having a good plan in place (one that will be revised as you go along and learn more about the platforms). Each platform is different, while on twitter it might be acceptable to post quite a lot each day, doing the same on Facebook or Instagram isn’t.

Work out how frequently you want to post, what kind of posts you’ll be putting out, what kind of hashtags you’ll be using, etc.

Along with this planning, you might want to work out some goals for your social media strategy. Start small, for example posting x amount of times per day.

Post Consistently

Once you’ve got your plan, it’s time to get to work, and one of the main things you want to aim for is posting consistently. With platforms like Twitter, they move quickly and before you can blink your tweet could already have come and gone from someone’s feed. While you shouldn’t be tweeting every time you blink, you definitely want to be posting more than once a day.

For platforms like Facebook and Instagram you don’t want to post too often (up to 3 times a day seems to be considered the max), but the more you post, the higher your chances of getting noticed.

Interact

Another great way to help you build up a following is to interact with other people in a similar field’s content. Try and avoid just commenting things like “Great!” or “Amazing!”, they’re not really conversation starters, aim to comment something meaningful that could garner a response.

In general, it’s better to aim for people that don’t have a huge audience, social media stars get so many comments on each post that yours is likely to get lost in the noise.

Check Out The Community

If you’re struggling to work out what to post, check out what other people in the same kind of field as you are posting, and which posts are getting the most engagement.

This doesn’t mean copying other peoples content by any means, but as an example, on Facebook, you might get an idea of whether people seem to engage more with image posts over status update text posts.

Experiment & Analyse

Try changing things up every so often and tracking the results, it’ll help you to identify what is working well, and what is failing miserably. It can help you pinpoint the best times to post, who your target audience are, what kind of posts get the most engagement and so on.

Research Hashtags

Hashtags are a way for your content to appear in the right places, where people that are interested in the hashtags keyword might be lurking around ready to see your post and follow you.

The best way to figure out which hashtags to use is to find other people posting similar content to you and seeing what they’re using. Don’t just copy all the hashtags other people are using, see what kind of content is using those hashtags and decide whether or not it’s relevant to the content you’re putting out.

Change up your hashtags between posts, don’t just use the same ones forever more, add fresh ones, take some old ones away and see what kind of results you get.

Don’t Share Everything

Even though you’ll want to be posting fairly frequently, don’t just share any old tosh to try and hit those targets. If you aren’t being selective with what you post you could find that you end up losing followers. Quality over quantity friends.

Use Schedulers/Management Tools

Having to log in to multiple different platforms can be a pain, especially if you have multiple accounts on each one. Using social media management tools means you can have all your feeds (or most of them) coming into one place instead and can manage them from there.

Most of the social media management tools allow you to schedule content for some platforms and it’s worth making use of those scheduling features to get ahead of yourself with your posts.

Don’t rely too heavily on scheduler though – social media is about interacting and if you’re only ever posting from your schedule you’ll miss out on some great opportunities to get involved with the community.

Keep An Eye On Trends

If you spend much time on social media you’ll notice trends. 2016 was the year of a Facebook video where pretty much everyone’s Facebook feed was flooded with videos. Keep an eye out for those kinds of trends and if you can jump on them.

Let People Know Where To Find You

If you’re trying to gain a following on social media, you’ll want to let people know which platforms you’re on and how to find you. If you’ve got a blog, or youtube channel makes sure you have those linked up to your social media accounts so that people can follow you with just a click.

You’ll also want to occasionally remind people on different platforms that you’re also on other platforms. It’s best to do this with a little bit of temptation, for example posting a picture on twitter telling people that there are more shots over on your Instagram.

Best Tools For SEO Analysis

In recent years, digital marketing has been getting tougher and tougher, and not without a reason. With a larger number of businesses putting up a fight for a small space on Search Engine Results Page, this was something we, as marketers, had all been expecting. Add to it the ever-changing search algorithms of major search engines like Google and Bing amongst others, and at one point or the other, we all find ourselves in a desperate need for some assistance to analyze if the websites we are working on, are good enough for these search giants.

How do we go about it? Simple, we use one of the many SEO analysis tools out there. However, given the humongous number of tools available, it can be a little daunting to pick the one that can promise a comprehensive analysis. But, don’t worry! We have got you covered. We have consolidated a list of 5 SEO analysis tools which can offer you the much-required insight about your website content optimization, and led you in the right direction! So, let’s get started.

WooRank

Woo Rank is one of the most effective tools which can offer you the much-desired assistance when it comes to identifying the various SEO elements that hold significance, while also optimizing them.

To understand this elaborately designed tool in a nutshell, WooRank essentially ranks your website on a scale of 100. This scoring is based on as many as 70 distinct criteria. While the free version helps you measure and optimize the site’s performance, the advanced version will offer you with an in-depth analysis of each page, while highlighting the pain points, so that you can address them on your accord.

It offers an insight regarding the compatibility of the website on mobile phones and hand-held devices.

It offers detailed analysis pertaining to various on-page SEO aspects such as keyword consistency, backlinks, broken links, meta tags and meta description amongst others!

It offers a distinct usability report with comprehensive information about website load time, page sizes and structured data markup, which can help you spot the areas that need your attention.

It provides traffic estimates in comparison to the competitors, to give you a fair idea of the visibility and performance of your website.

It enables you to download and publish reports, for future reference.

SEO Analyzer

When it comes to the ease of use, SEO Analyser is one tool that will win your heart over. This tool works incredibly well, in the respect that the website analysis conducted by it, underlines aspects which may prove detrimental to your ranking, like inbound links, duplicate content, duplicate URLs etc. the tool is designed to help you improve the SERP rankings.

It analyses a wide range of aspects, including but not limited to – website speed, the total number of backlinks, dynamic URLs, keyword placement and consistency, social media shares and their impact and the number of indexed pages.

The tool offers Page level SEO recommendations.

SEO analyzer is one of the fastest analysis tools, you can get your hands on.

It generates a comprehensive report, which can be downloaded and published for later use.

It points out to the problem areas in the strategy for your website, thereby helping you improve its SEO.

It provides assistance in increasing website traffic, thereby helping you climb the rankings.

SEMrush

If you have been around the world of digital marketing, even for a little while, chances are you already know this tool. And its popularity doesn’t come unwarranted. You can almost always rely on SEMrush to provide you with a detailed analysis of your domain, as well as its individual pages.

It helps you analyze any page that you would like, through a simple plugin

It offers a quick synopsis for each keyword, complete with the page’s rank for the specific keyword and its search volume so that you can understand its relevance, and choose to boost its use or dismiss it, accordingly.

It offers an extensive comparison of one or more of your web pages, with that of the competitors, thereby letting you understand the strengths and weaknesses of your pages.

It also provides an insight pertaining to various on-page SEO techniques, that you may want to incorporate for your website.

Link Research Tools

As the name suggests, LRT is essentially designed to help offer you with an extensive backlink report. If you are wondering about the relationship between SEO and backlinking, let us tell you, in a large number of cases, backlinks bring in as much traffic as SEO, with the comparatively lower competition. The fact that corporate giants such as eBay and Linkedin depend on LRT for its extensive analysis of the backlink profiles stands as a testimony to the significance of this aspect. As a matter of fact, links have become a more substantial

It is designed to scan the internet for new links and offers Link Alerts when it spots a new link for your chosen website or web pages.

It helps deal with the Google penalty in an efficient manner by ensuring that Google gets to your disavow file at an unprecedented speed, thus ensuring a swift recovery period.

It offers elaborate competitor analysis, thanks to the dedicated Competitive Link Velocity Tool (CLV). This helps you gain a better understanding of Google’s purview of your website, and your business thus helping you work towards better rankings!

Found

Coming to our last tool on this list Found, which gets is excited not just because it’s comparatively new in the market, but also because it is meticulously designed to take a keen look at some of the most impactful SEO aspects pertaining to organic search results. This, along with the fact that it is available as an app, is essentially what sets Found apart from the others on this list.

It helps spot SEO blunders like slow load times, erratic sitemaps and canonicalization amongst others.

It provides a comprehensive report on the most robust inbound links

It enables you to view full link metrics

It offers an exhaustive report of aspects pertaining to link analysis including image links, missing content or attribute, nofollow links etc.

It offers downloadable PDF reports.

As you may already know, website analysis is an indispensable part of a competent SEO strategy, which is why it makes complete sense for us, as digital marketers, to take some time out to use and understand these tools. Once we know what works for us, and what doesn’t we can simply go ahead with one or more of them and work our way towards the highest rankings on SERPs. Now isn’t that what we all want, and sometimes even secretly pray for!

Using Online Marketing For Improve E-commerce

Online marketing is immensely beneficial to your e-commerce business- it has the capacity to enhance your organizational growth and increase your customer base.

When you are deeply engaged with an e-commerce web design business, one of the greatest things you should do will be to get people to buy the products and services you are selling. If you are selling products and services, and no one is buying them, then you are taking a walk:

Create original content marketing campaigns

When it comes to online marketing of your products or services, content is king. If you publish high-quality content on your website, it will not only attract, engage, but will retain your audience.

With original contents, you can easily inspire site visitors into high paying customers. You can do this effectively with blogs and features, and let the blogs comes with a ‘call to action’ and let it be clearly towards the end of the article. It should provide further information for the visitor, by showing them where to click and buy a product or service. Please your website needs to be hosted by a professional web host company like BlueHost.

Try as much as possible to tie your high-quality contents to your social media handles- this will inspire your friends and followers to like and share it with their contacts. Publishing regular contents on your website will position you as an authority in the field.

SEO and Link-Building

Your e-commerce SEO business needs good search engine optimization. This is very necessary, and it will enable the products and services you provide to be highly visible on the search engines such as Google, Bing, Yahoo and many more. Ranking is very essential, and studies show that being at the top page of the search results will generate more traffic to your website.

Your contents should have well-written Meta descriptions, Meta titles and keywords- all these should promote your products or services to potential audience when they conduct online search.

Writing quality contents and sharing them with links to your products and services will grow your customer base, enhance your website’s domain authority and boost your site traffic. The good news is that these activities will help you to rank well on the search engines and invariably grow your audience.

Reduce Shopping Cart Abandonment

There is high rate of shopping cart abandonment, and this implies that most people that add products on your cart may never buy from you. So, it is important you try as much as you can to convince them to come back and complete their orders.

Below are some of the things you can do to minimize your shopping cart abandonment:

Contact interested buyers by sending them a shopping cart abandonment email periodically.

provide free shipping services

simplify your checkout

provide price match guarantee

Simplify the checkout and the navigation process and lots more.

Use Social Media and email marketing to your advantage

Social media and email marketing are also great keys to online marketing. In fact a recent study from the British Direct Marketing Association maintains that for every £1 on online marketing, you will gain another $38 or more. If it is done well, email marketing and social media can be one of the greatest ways to build and retain high quality customer base for your e-commerce website.

Producing and distributing weekly or monthly newsletter to your networks remains one of the greatest ways to keep your networks deeply engaged with your products or services. If people are happy with your contents, they will be looking forward to it every week or month.

Get more E-commerce Traffic from Pay Per Click

If you have upped your Facebook, twitter, LinkedIn, Instagram game and drive traffic, increase organic traffic with search engine optimization then, the next thing to do is to get involved with more search engine marketing.

This is one of the greatest ways to drive additional traffic from the search engines. Another great thing you should know is to find out the one that will perfectly work for your brand, and then do everything within your power to optimize your advertising campaigns as well.

Don’t ignore the power of mobile devices

Having a mobile friendly website will inspire your visitors to buy your products or services more effectively. In fact a recent study says that over one third of every purchase is made on mobile.

So, in order to enjoy the benefits that come with mobile devices, you are expected to maximize conversions, and see how you can provide best mobile experience to users; ensure the site is highly responsive, loads faster on mobile, improves site search, a complete a mobile website, simplify the checkout process, optimize your site navigation and menus.

Grow using affiliate marketing

The main reason why you should use affiliate marketing is to boost the number of your customers. Another name for affiliate marketing is outsourced marketing. Below are some of the reasons you should consider using affiliate marketing. It can promote your e-commerce business through various platforms like paid traffic, email blast, reviewing products, blog post, etc. You can only pay when an affiliate generates a paying customer, and not when they drive traffic. In affiliate marketing, you are only paying for results.

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