TV advertising is transmit a message, typically to market a product or service. Television advertising benefits are TV reaches a much larger audience than local newspapers and radio stations. It reaches viewers when they’re the most attentive. Also helpful in branding. Business can connect their audience through TV Ads. People remember TV Ads in their mind and it’s very effective advertising.
In this type telecast where a story, play, a film is sponsored by the advertiser who pays for the time.
The merits of sponsored programmers are:
1. It makes an image for the ads house and its products.
2. The program can be make to fit the sponsor and his product.
Announcement is telecast which is presented to the audience between the sponsored program and the station break. Here, the advertiser pays only for the limited duration of Ads, as he is not paying for the sponsored period. Majority of the advertisers go in for this type.
1. Very economical.
2. Flexible; and
3. It is effective for advertisements that are brief. These television commercials can be of 10,15, 20 and 30 seconds duration.
Build customer base and Increase brand awareness