While a majority of manufacturers sought the best product, they also need to find the best way to engage their users.Without a platform, they will not be able to sell their outstanding product. This is where we come in.
At Daydreamsoft, we provide calculable online commerce solutions across all electronic platforms. Leveraging our experience in top-notch quality design and development, the team is motivated to build projects to promote online shopping to B2B and B2C ventures so that they are able to sell their best products on the right platforms.
Challenges In Retail and E-commerce
INSTANT ACCESS TO PRODUCTS AND BRANDS FOR CONSUMERS AT HOME, IN OFFICE OR ON-THE-MOVE
As everything in retail revolves around consumer, from product development to providing a service to after sales support, there are a number of challenges that most retailers face today.
Be Relevant To Customer
The customers buying online has become digitally mature and understand the difference between what’s meaningful to them and what’s just an advertising trick. The challenge for retailers is how to give exactly what’s relevant to the user and avoid the irrelevant to ensure consumer loyalty for the product and services.
E-commerce giant, Amazon, has become a threat for every retailer planning to start an online store. In an online survey conducted in North America, they discovered that between 2009 and 2011, the number of customers beginning their research for an online purchase on Google dropped from 24% to 13% whereas Amazon saw staggering growth from 17% to 30%. To think of ways to constantly compete and work under a premise that Amazon eventually will, is challenging.
Another concern is Omni-commerce experience wherein e-Tailers are looking to maximize the inventory they have and to ensure that it is accessible via all selling channels and customer engagement points. Many of them are leveraging technology that needs to be updated and replaced with novel and advanced tools to keep up with customer’s changing demands.
Gen ‘Y’ is the demographic generation of consumers that are digitally native and are fast becoming the most influential group of consumers. The challenge is to delight the informed and technology-driven millennials who are looking for highest quality standards and utmost level of convenience.