Good e-commerce web design is crucial for turning website visitors into customers. Ideally, the design of your website should make the purchase process as quick, easy, and stress-free as possible. No matter how good your online advertisements are, you could be losing valuable customers if your website is not optimized for sales.You could also be wasting your valuable ad dollars if visitors click off of your site the second, they get to it.
Use Good Quality Images
e-Commerce is all about purchasing a product online. Therefore, most of the time the online customer does not get to see and touch the product until it is delivered. This is why it is important to include high quality images of your products as you can.If you include a lot of quality photos, it will help you to attract more business. Therefore, it is crucial to design a product page layout. You can opt for a product slide show or tiled thumbnails. Whatever option you choose, make sure you have quality images on the site – blurry or pix-elated images will only put people off your site.
Make Easy Checkout Process
There is one thing that can really irritate customers of an eCommerce website and that is complicated, long checkout pages! Customers will be very annoyed if they have to spend valuable time filling in your checkout page with needless information or having to go through a drawn-out process. They just want to pay for the product that they have picked out.One step checkout page is much more beneficial to eCommerce sites, as it makes it as easy as possible for people to pay for goods. Ultimately, this is in your best interest. The easier you make it for people to actually pay you, the more likely they will be to come back again.
Menu bars allow users to easily navigate the pages of your website to find what they are looking for. The menu should appear across all pages for maximum ease, preferably across the top of the page. Sometimes, menu bars are vertical along the left side of the page to still accommodate the format. Just be careful not to load up your menu with too many options, as this can appear cluttered and confusing. If you have a lot of different categories and pages on your website, you can use a drop-down menu to more easily organize them without causing a sensory overload.
If Items Are Out Of Stock, Make It Clear
When you are running your eCommerce store, make sure to keep on top of your stock numbers. It is beneficial to keep all of your products permanently on your site for SEO, instead of removing them when stock runs out and then uploading them again when resupplied.If products do run out of stock, make sure to clearly let your customers know. If you fail to do this, you will have to apologize to your customers when they complain after they have ordered something.
Make The Shopping Cart Visible
More advanced online shoppers will not want to be sent straight to the basket page if they add an item. Therefore, it is important that the basket is visible on every page of the site. many designers like to use the side bar for this, but I find that clogs valuable promotion area. Think of the basket as the search bars partner in crime. They both need to be on every page so look for a way to incorporate them together for a clean looking site. A basket must also contain more information than simply how many items are in it. Consider using thumbnails of the products to add a bit of life to the basket.