Improve Your Quality Score
A high-quality score is crucial because you’ll get a higher ad impression share for the same budget at a lower cost per engagement. Improve your quality score for twitter and Facebook by increasing your post engagement rates.
Increase Engagement with Audience Targeting
Targeting all of your fans is lazy and you’ll waste a lot of money. Your target audience isn’t a homogenous blob. They all have different incomes, interest, values and, preferences.
Generate free clicks from paid ads
Promoted tweets will also generate organic impressions, retweets, replies, mentions, likes, and visit to your website. All for the low, low cost of $0. For this to actually work, however, you need to promote unicorn content.
Promote Unicorn Video Ads
You can get thousands of video views at a cost of just $0.02 per view. The key is promoting your videos that have gotten the most engagement and targeting the right audience. Make sure your video ad is memorable – and keep it short.
Score Huge Wins With Custom Audiences.
Whether It’s Twitter’s tailored audiences or Face book’s custom audience, identity-based marketing using social media ads opens a ton of new and exciting advertising use cases to gain exposure for you, your brand, or your business.
Promote Your Content on More Social Platforms
Repurposing your content for medium, hacker news, Reddit, Digg, and LinkedIn pulse call send massive amounts of traffic to your website. Always remember to post content that is most appropriate for that audience.
Optimize For Engagement For Insanely Awesome SEO
Optimize for user engagement metrics – organic click-through rate, bounce rate, time on site, and conversion rate. Use social media ads to build brand recognition and double your organic search click-through and conversion rates.
Social Media Remarketing
Use social media remarketing to push your hard offers, such as sign-ups, consultations, and downloads.
Combine Everything With Super Remarketing
Combine remarketing, demographics, behaviors, and high engagement content to target your paid social ads to a narrow audience of people who are interested in your stuff, have recently checked out your stuff, and can afford to buy your stuff.
Combine Paid Search & Social Ads
Social ads are cheap way to get people familiar with your brand before they’re ready to buy. Later, when the need arises, people will either do a branded search for your stuff, or remember your brand and click on your paid search ads.