The digital landscape is filled with technical jargon, automation, and faceless corporations—especially in the IT sector. To cut through the noise, IT companies must humanize their brand. Doing so builds trust, emotional connection, and long-term loyalty among users and stakeholders.
Why Humanizing Matters for IT Brands:
- Builds Trust: People connect with people, not logos.
- Enhances Relatability: Simplifies complex tech concepts for the average user.
- Drives Loyalty: Human connection leads to lasting customer relationships.
- Improves Engagement: Real voices and stories get shared more often.
Top Strategies to Humanize an IT Brand Online:
1. Tell Authentic Stories
Share real stories about your company’s journey, your team’s passion, or customer success stories. Examples:
- “How our CTO went from coding in college dorms to leading innovation.”
- Case studies from satisfied clients, told in first-person.
2. Put Faces Behind the Brand
Feature your employees across your platforms:
- “Meet the Team” pages
- Behind-the-scenes videos
- Developer diaries or tech blogs written by engineers
3. Use Conversational Content
- Avoid robotic or overly technical language.
- Use a friendly, approachable tone across blog posts, social media, and newsletters.
4. Engage on Social Media Like a Human
- Respond to comments and messages personally.
- Use emojis, humor, and timely references when appropriate.
- Showcase company culture with fun and informal content.
5. Support Causes and Show Values
Highlight the social impact or causes your company supports:
- Diversity in tech initiatives
- Green IT and sustainability practices
- Volunteer events or community outreach
6. Encourage Employee Advocacy
Empower your team to:
- Share content on LinkedIn or Twitter
- Represent the company in webinars and conferences
- Write opinion pieces or blogs from their perspective
7. Personalize User Experience
- Tailor content recommendations
- Use names and user data in emails thoughtfully
- Show that your brand understands customer needs
Examples of Humanized IT Brands:
- Slack: Informal, witty tone and relatable social media.
- HubSpot: Blogs written in first person, open about company culture.
- Atlassian: Transparent updates, employee-driven blogs, and open-source contributions.
Conclusion:
In an industry often perceived as impersonal, humanizing your IT brand can be a powerful differentiator. It turns users into loyal fans, employees into brand advocates, and technology into meaningful relationships. Start small—speak like a human, show your team, and share your journey.HumanizeYourBrand
