In this article, I will be showing the problems Laravel Factory’s website has that are not enabling it so justify the price properly since this is saving a few hours of work from open source tools that customer can do it themselves (and have been doing it themselves until now).
What’s Laravel Factory?
Laravel Factory is a tool that enables you to setup Laravel apps in much less time and with a super easy process, saving around 15–20 hours per setup.
This will be specific to Laravel Factory, if you want to learn my 5 step process to turn visitors into customers that you can apply to your website, here’s my 100% free email course.
Things to keep in mind
This product is mainly targeting agencies or freenlancers that have to do this type of work several times a mounth and it’s keeping them away from using their time better.
This had several signups before and there is interest in the subject since it’s getting a good amount of traffic through his articles but doesn’t have customers yet.
Every problem is different I will do my best to make it actionable to as many people as possible. If you want something that could apply to every website, checkout my 5 step email course (it’s 100% free btw).
The key to justifying the price of your product/service
This actually a very simple but not easy thing to do. To justify the price of your product/service is to compare it with the things they are getting in return (given that is an utilitarian and not an purely emotional choice).
The key is to constantly remind them what you are offering them for that price. It could be any of these (ideally a combination):
Save more time
Save more time and getting a better use out of it
Stress free use
Get a great quality or quantity of X thing for that price
Comparing it to a solution for a competitor
Comparing it for the price/time of them doing it themselves or hiring someone else
In the rest of the article I will show you how Laravel Factory could do this too, enjoy!
Problems and their solution (current vs suggested version)
This is the first impression your company will have on a potential customer and in a world of super low attention spans, you really need to introduce the “big picture” of the problem you will be solving, a small paragraph describing what the solution could be and hopefully an image to show what the solution might look like.
The Headline is not explaining what the product offers so it’s a wasted opportunity to grab people’s attention. Not managing expectations here is one of the biggest causes for high bounce rates.
I wouldn’t recommend the use of stock photos as a background as it can be distracting and take away the readability of this section. In this case, it’s not providing any context about the product either.
The paragraph below the headline is good but it could be a bit more specific and use that same language for the headline to achieve the best result possible.
In this case, I tried to explain what the problem is while explaining what the product does at the same time. If the length of title can be about the same size as this one using the “Tired of X problem?” can be an easy way to do this.
The title is bigger and removes any distractions from understanding the product which makes it easy to understand the explanation further down in the page.
I added a statistic to show how much time it could save just as a form of social proof that could be used even without having testimonials yet.
This is super important, it’s makes understanding the problem you are solving much easier (as a result the solution is easier to understand too) but also to remind them of how painful that problem could be and how much they would want to fix it (hopefully they see your product/service as the solution).
It’s very rare to see Landing pages that describe properly what problem they are solving before they explain how they can fix it.
No wonder potential customers quickly come up with objections like “I don’t understand how it works” or “I don’t know if it can fix our problems” … This is such an easy way to avoid those!
The current website doesn’t introduce the problem it is solving but you can find a suggestion of what that could look like in it’s simplest form.