SEO Service

Our Approach to SEO

An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.

SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

1

Discovery

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

Keyword Research

Define potential target keywords based on business goals outlined in the project brief and opportunities found in the SEO audit.

IA Overview

Produce suggestions for improving site performance based on user experience and navigation.

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors

Competitive Analysis

Define SEO competitors based on keyword research and determine areas of opportunity and risk.

2

Strategy

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance

3

On-site Optimization

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementation

Implement edits to the website’s coding based on the on-site strategy, helping to optimize your site for improved rankings. This can include changes to things like meta-information, canonical tags, and internal links.

4

Content Marketing

Content Creation

Regularly create quality content based on the Content Strategy.

Public Relations

Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client's website.

Social Media

Encourage audiences to share and discuss content related to a client's business.

5

Analysis & Reporting

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

Best SEO Practices